HISTORY
It started with an entreprenuer
After a successful career owning and operating textile and plastic manufacturing companies, Salomon Mishaan, the Founder and President of OXXO Cleaners that Care, recognized the shortcomings of the dry cleaning and laundry industry and identified an opportunity to explore and innovate within this realm.
Salomon revolutionized the global dry-cleaning and laundry industry with a disruptive model based on meticulous analysis, rigorous testing, and a top-notch team of experts to help him in this endeavor. OXXO Cleaners that Care stands out as a non-traditional franchise that prioritizes social and environmental responsibility. It sets itself apart by mandating the use of GreenEarth solvent, fully electric non-industrial equipment, and a hand touch approach to garment care, making it the sole dry cleaning franchise to do so. A legacy had begun.
HISTORY
It started with an entreprenuer
ABOUT OXXO
We’ve come a long way
Quick facts about OXXO
| COMPANY FOUNDED YEAR | 2001 |
| FRANCHISING SINCE | 2003 |
| UNITS IN OPERATION | 48 |
| COMPANY OWNED UNITS | 4 |
| TERRITORIES | WORLDWIDE |
OXXO CUSTOMER BENEFITS
Everything we do is executed with a passion for caring
24/7 DRY CLEANING & LAUNDRY
DROP-OFF & PICK-UP
We prioritize convenience for our customers at every step. Our stores are designed to provide round-the-clock access to garments, ensuring you can retrieve your clothes whenever it suits you. With our user-friendly automatic ATM-style windows, you can effortlessly access your garments at any time of the day or night. Additionally, we understand that dropping off your items should be just as convenient. That’s why our drop boxes are available 24/7, allowing you to drop off your garments at your convenience.
HAND-IRONED FINISH
We’ve revolutionized the way garments are pressed. Instead of relying on the standard steam pressing method, we’ve implemented efficient hand-ironing techniques that deliver both a stunning appearance and a comfortable feel. By forgoing traditional steam pressing, we not only prioritize the quality of your clothes but also take a stand for better air quality within and around our dry-cleaning stores. Furthermore, our approach helps extend the lifespan of your garments, ensuring they stay in excellent condition for longer.
BOUTIQUE STYLE STORES
We believe in transparency and creating a comfortable environment for both our customers and workers. That’s why all of our OXXO stores feature fully air-conditioned open concept layouts. We want our customers to witness the garment processing firsthand, creating a sense of trust and assurance. Moreover, we prioritize the well-being of our workers by providing them with a comfortable workspace, eliminating the sweatshop conditions commonly associated with traditional dry cleaners.
NO HARSH CHEMICALS
In response to the growing demand for sustainable practices, OXXO Cleaners that Care is proud to offer our customers an eco-friendly solution: the GreenEarth solvent. With GreenEarth, we provide non-toxic garment care that prioritizes the well-being of our customers, their clothes, the environment, and our store personnel.
HANDS-ON IN THE COMMUNITY
Community outreach is at the heart of our mission. We are dedicated to actively and consistently engaging with the communities we serve. By participating in a range of community outreach events, we strive to make a meaningful impact and contribute to the well-being of our local neighborhoods. We believe in building strong connections, fostering positive relationships, and giving back to the communities that support us.
24/7 DRY CLEANING & LAUNDRY
DROP-OFF & PICK-UP
We prioritize convenience for our customers at every step. Our stores are designed to provide round-the-clock access to garments, ensuring you can retrieve your clothes whenever it suits you. With our user-friendly automatic ATM-style windows, you can effortlessly access your garments at any time of the day or night. Additionally, we understand that dropping off your items should be just as convenient. That’s why our drop boxes are available 24/7, allowing you to drop off your garments at your convenience.
HAND-IRONED FINISH
We’ve revolutionized the way garments are pressed. Instead of relying on the standard steam pressing method, we’ve implemented efficient hand-ironing techniques that deliver both a stunning appearance and a comfortable feel. By forgoing traditional steam pressing, we not only prioritize the quality of your clothes but also take a stand for better air quality within and around our dry-cleaning stores. Furthermore, our approach helps extend the lifespan of your garments, ensuring they stay in excellent condition for longer.
BOUTIQUE STYLE STORES
We believe in transparency and creating a comfortable environment for both our customers and workers. That’s why all of our OXXO stores feature fully air-conditioned open concept layouts. We want our customers to witness the garment processing firsthand, creating a sense of trust and assurance. Moreover, we prioritize the well-being of our workers by providing them with a comfortable workspace, eliminating the sweatshop conditions commonly associated with traditional dry cleaners.
NO HARSH CHEMICALS
In response to the growing demand for sustainable practices, OXXO Cleaners that Care is proud to offer our customers an eco-friendly solution: the GreenEarth solvent. With GreenEarth, we provide non-toxic garment care that prioritizes the well-being of our customers, their clothes, the environment, and our store personnel.
HANDS-ON IN THE COMMUNITY
Community outreach is at the heart of our mission. We are dedicated to actively and consistently engaging with the communities we serve. By participating in a range of community outreach events, we strive to make a meaningful impact and contribute to the well-being of our local neighborhoods. We believe in building strong connections, fostering positive relationships, and giving back to the communities that support us.
OXXO FRANCHISEE BENEFITS
Why we ‘care’ differently
OXXO FRANCHISEE BENEFITS
Why we ‘care’ differently
FRANCHISING FACTS
What you need and what it takes
$100,000
LIQUID ASSETS$250,000
NET WORTH REQUIRED2%
ADVERTISING FEE (BASED ON GROSS REVENUE)6%
ROYALTY (BASED ON GROSS REVENUE)$164,900 - $800,500
TOTAL ESTIMATED INVESTMENT. PLANT STORE$180,000 - $840,000
TOTAL INVESTMENT TO OPERATE PLANT STORE WITH MULTIPLE SUPPLEMENTAL ROUTE TERRITORIES$39,500
INITIAL FRANCHISE FEEOUR TEAM
Franchise Leaders
SALOMON MISHAAN
Salomon Mishaan, the Founder and President of International Cleaners Corp., possesses over 50 years of expertise in owning and overseeing companies across a wide range of industries, including insurance, construction, plastics, and textiles. Recognized as a trailblazer, Mr. Mishaan spearheaded the introduction of a groundbreaking European dry cleaning concept to the United States. This venture inspired him to establish an environmentally conscious, energy-efficient, and socially responsible cleaning system, initially launched in South Florida and subsequently expanded nationwide.
CHARLOTTE C. RUSSELL
Charlotte C. Russell is our Chief Executive Officer, bringing her extensive experience and leadership to the role since March 2023. Prior to joining our company, Mrs. Russell served as the Chief Executive Officer of Rocksolid Granit USA LLC in Florida from June 2020 to February 2023, and as the Chief Operations Officer from October 2017 to June 2020 within the same organization. Before that, she held the position of Chief Development Officer at UKW Franchising Company, LLC in Aventura, Florida from September 2015 to October 2017. With a passion for organizational optimization, Mrs. Russell believes in empowering individuals within the company to maximize their contributions and work towards collective value. Throughout her career, she has successfully built and revitalized brands, as well as spearheaded international expansion, emphasizing the importance of flexible uniformity for sustained growth in diverse markets.
VANESSA CONDE
Vanessa Conde is an accomplished marketing professional, currently serving as our Vice President of Marketing since March 2023. With an impressive track record, Vanessa previously held the position of Global Senior Vice President of Marketing at Rocksolid Granit USA LLC from January 2018 to February 2023. Prior to that, she was the Vice President of Marketing at UKW Franchising Company, LLC in Aventura, Florida, from February 2016 to January 2018. Prior to UKW Franchising Vanessa was the Marketing Director at South Florida based Dr. G’s Weight Loss and Wellness. Vanessa’s marketing journey began in New York City, where she worked in the ad agency industry, handling clients like the Cayman Island Department of Tourism, The New York Botanical Garden in the Bronx and Lowe’s Hotels. Her expertise and experience make her a valuable asset in driving marketing strategies and achieving business goals for OXXO Cleaners that Care.
BOB MCHUGH
Bob McHugh has extensive experience in franchise sales and development roles. McHugh held the role of Vice President of Franchise Development at Granite & TREND Transformations from January 2019 to March 2023. He was also Director of Franchise Sales and National Accounts at Marblelife Restoration Services in Sanford, Florida between August 2017 and December 2018. Earlier in his career, McHugh founded and led Stone Giant, Inc. as CEO from January 2004 to June 2017 in Oviedo, Florida. He also served as Director of Franchise Development for Budget Rent A Car in Lisle, Illinois from January 1998 to December 2003. Overall, McHugh brings over two decades of franchise industry experience to his current VP of Franchise Sales & Development position at OXXO Cleaners that Care.
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